A fair few bloggers have said ‘but I am posting great posts -what am I doing wrong? Why aren’t people reading my blog? ‘
Look at it this way – what have you done to tell people that your blog exists? When I first started blogging (all 4 months ago) I thought that my blog was the bees knees and that everyone should read it as it was great! I soon learned that there are some blooming fantastic blogs out there and far, far better writers than I could ever dream of being. Writing great content isn’t always enough – especially starting off – what you need is exposure. Posting up in the ‘new to blogging’ sections on BritMums, Blogger.Ed , Netmums Parent Bloggers Network and Mumsnet Bloggers sites are a good start. But that’s not usually going to do it alone – you need to put in the work too !
Join in conversations on forums and look round relevant ‘new to blogging’ groups and say hello to people! Take part in things like the BritMums blogging prompt where you can not only get a great idea for a post but you can alsoadd your link to that post on their blogging prompt page. Most people who join in these prompts visit the other blogs that have linked up – after all you have just blogged about the same thing and it’s great to read other peoples views! Also check out the BritMums Blogging Carnivals – I have joined in a few of these and they always generate more traffic my way without fail!
Next -Embrace social networking !
Firstly it’s a good idea to set up a Facebook Page and Twitter account. I know it’s a all a bit daunting , when I started off blogging I didn’t have a Facebook page or Twitter so it was a learning curve! But it makes a huge difference – especially Twitter. It allows your readers – and people you read – to connect. Of course you can post links to your latest posts up on Twitter but don’t let be all you use it for- get involved with discussions and generally natter away to people, people can get a real feel of your character and it makes you more engaging… and more engaging means they are more likely to swing by your blog and see what you have been up to!
To set up a Facebook Page you can read the Facebook ‘How to set up a Facebook page’ guide. Once you have it set up make sure that you start to ‘like’ people (clicking through our Blogroll Facebook links will enable you to ‘like’ relevant people, then if you are really keen you can ‘view their friends’ and start adding ones that you think are relevant – 8 times out of 10 if you ‘like’ someone then they will ‘like’ you back.
To get started on Twitter you can read their ‘Twitter 101: How should I get started using Twitter?’ I started off my searching ‘mummy blogger’ and adding everyone ! It took a while but I added about 400 people, I’d say just over half of those added me back within the next few days. Time consuming -yes! But I had an audience, fellow bloggers that I could talk to and ask for help. Through Twitter and BritMums I found other bloggers who were quite new, we started commenting on each others sites and now I like to think of those people as my friends! I say friends because they have been the ones to email me late at night to ask if I need any help sorting out the Showcase! This kind of support is invaluable as a newer blogger.
So really when you first start out it’s all about joining in, enjoying blogging and letting people get to know you!