SEO. Now I know what some of you are thinking – what the dickens is SEO? Soggy Egg Omelette? Savoury Elephant Onions? Nope! SEO is ‘Search Engine Optimization’.
This is improving the visibility of your site in search engines. Usually the higher up on a search engines results page your site comes the more visitors it will receive from that search engine. The incredibly helpful Typecast has written a really good guide about SEO for beginners which is super informative. It covers things that you may not have thought of such as how best to choose the title of your posts to optimize your SEO authority. It sounds rather complicated I know but it’s made really easy by Typecast there.
I also came across a brilliant post in the BritMums Blog archives this week which tells us all about the different type of traffic that comes to your blog – perfect for anyone who is really starting to care about their ‘hits’ and ‘comments’. Written by Littlemummy.com, ‘Blogging for improving bloggers’ looks at the different types of traffic that come to your blog.
A few things you can do to improve your SEO are:
- LINK LINK LINK! When you write a post think about what you could link to – older posts of yours? Someone else? If you mention Twitter than link to Twitter! It’s just a simple html code – <a href=”HTTP://WHATEVER_YOU_LIKE>COM ” target=”_blank”> WHAT EVER YOU LIKE</a>
- It’s great to have unique post titles but should you write something that you think others will want to search for then use that in your posts title. A good example of this is a couple of days ago I (as Mammasaurus) wrote a post on how to go from .wordpress.com to .co.uk / .com without leaving WordPress (or Blogger). I called it “changing your site from wordpress.com to .co.uk” as that’s what I had tried to google with no avail before I did it. Now I am a blogger of 4 months and not very good or experienced BUT I just googled that search and I was top of the results – not bad for a newbie ey? So if you are writing a post about ‘potty training tips’ or something that you think people may Google and try and phrase your title accordingly (I know it’s not as much fun as having a catchy title but you could bring in followers for a long time after the post)!
- Link to your posts as you do them on Twitter, Facebook and Google+ . You can set WordPress to ‘publicise’ but to be honest if you can spare 5 minutes then it’s worth investing time in going on these social network sites and linking to your post. Be inventive too – if your post is about ‘toddler feeding issues’ (for example) then tweet ‘I’ve got a fussy bugger! http://youlink.com’ If you can think of something that passers by will think “ooo what’s that about?!” than they’ll clink on the link.